The following was copied directly from one of Meural's web pages.
Lifelike Image Quality – A built-in light sensor and proprietary algorithm adjusts to room lighting to maintain the look and feel of an actual painting. Its LCD matte display gives art and photography a texture-rich, authentic appearance
Gesture Control – A hand-motion gesture control system gives users simple and intuitive control over the frame’s artwork
In-Plane Switching – A dynamic IPS feature keeps the image quality intact regardless of viewing angle
Designer Elegance – The frames, available in black, white, and lightbox varieties, are designed by Richard Clarkson (creator of The Cloud Lamp)
Orientation Versatility – Users can hang the frame in landscape or portrait, reorienting the screen with just a few swipes of their hand